Hello~ Crazy Kitty

Recently did a project with Sanrio,

doing art direction for the annual Hello Kitty Summer Event.

It was a challenging task for my first time doing such a big scale set design.

There will be a pop-up Hello Kitty theme park in Hong Kong in August,

and will tour around to other countries, including Japan and Singapore.


I wasn’t a big fan of Hello Kitty but there is some magic in it,

that what this Kitty could do is out of imagination!

This Kitty Palm Tree welcomes you at the reception of the HK Sanrio office,

and the “Mountain of Kitty & Friends”  is the signature of their meeting room!

Do expect more from the Summer Event. Looking forward to August time!


About chinsky
Chinsky Cheung is a concept driven designer, known for her sophisticated print engineering and structural bodywear design. After obtaining a degree in Fashion and Textiles from the Hong Kong Polytechnic University, Cheung was appointed to join the Design Innovation Team at Ace Style Intimate Apparel, and designed for Victoria's Secret, Marks & Spencer and Calvin Klein. She moved to England in 2007 and completed her MA degree in Fashion Bodywear at DeMontfort University. Following collaborative projects with clothing design technology leaders, Bemis Associates and Framis Italia SPA, her thesis collection won the Roadley Award and Ace Style Funding Award. Upon graduation, she was offered an internship at Alexander McQueen. She developed innovative techiques for print pattern placement solutions with the company, and has been invited back on a freelance basis. She established her design and consultancy service in 2009. Since then her clients include Agent Provocateur, Alexander McQueen, Pringle of Scotland, Mother of Pearl, Temperley London and Topshop. Chinsky Cheung is devoted to explore the boundaries of design and technology. Driven by a philosophy to achieve the best for all individuals by breaking down the walls of the impossible, she welcomes partnerships and collaborations in, and across, various media. She is willing to practice with any parties with parallel ambitions and push those who are willing to adopt this vision in their field.

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