Somebody gives Kate a bra!! …maybe a waspie too

This is probably the first ever piece came out in public from Alexander McQueen SS10 before the show on Kate @ GQ Awards. I recall that morning when everyone still working on the print crowded in front of the computers in the studio looking at the pictures shocked. The Kate beauty never have appealed me and I do not want to criticize it here. It just reminded me there are people I know could spend hundred and thousands pounds on outerwear (obviously not Kate) but not a penny on their underwear. The phenomenon of so many Ann Summers and La Senza on the streets also tells a very unhealthy intimate apparel story of Londoners. To explain the Ann Summers and La Senza  quality of underwear, it is like having McDonald’s for dinner everyday. Please take a look at the materials of the underwear, (elastic, wire casing, support) which are going to rub against your skin every second, just as if how we look at the expiry date and ingredients when we shop from the supermarket. 

kate-moss-gq-awardsphoto from

About chinsky
Chinsky Cheung is a concept driven designer, known for her sophisticated print engineering and structural bodywear design. After obtaining a degree in Fashion and Textiles from the Hong Kong Polytechnic University, Cheung was appointed to join the Design Innovation Team at Ace Style Intimate Apparel, and designed for Victoria's Secret, Marks & Spencer and Calvin Klein. She moved to England in 2007 and completed her MA degree in Fashion Bodywear at DeMontfort University. Following collaborative projects with clothing design technology leaders, Bemis Associates and Framis Italia SPA, her thesis collection won the Roadley Award and Ace Style Funding Award. Upon graduation, she was offered an internship at Alexander McQueen. She developed innovative techiques for print pattern placement solutions with the company, and has been invited back on a freelance basis. She established her design and consultancy service in 2009. Since then her clients include Agent Provocateur, Alexander McQueen, Pringle of Scotland, Mother of Pearl, Temperley London and Topshop. Chinsky Cheung is devoted to explore the boundaries of design and technology. Driven by a philosophy to achieve the best for all individuals by breaking down the walls of the impossible, she welcomes partnerships and collaborations in, and across, various media. She is willing to practice with any parties with parallel ambitions and push those who are willing to adopt this vision in their field.

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