I recently started a notebook “Talking to myself” for my random thoughts, ideas, notes or whatever which I think I better have a discussion with myself. It was all evoked by my huge reading enthusiasm lately. The reading reasons could be I felt out of the world for a while that I need to suck as much information as I can or because I didn’t realise how many good books out there before. If anyone got my e-mail can track on my amazon wishlist which has gone bit insane…

It’s nice to have sometime a week to look back, as there I think I see clearer of the future. I have met a lot people, fellows around me extremely intelligent, but they were stuck and confused and I couldn’t do anything to help. I am horrified by those many years of education, how come it failed to teach a lot students the ability to learn. I am not interested in education, but I want to give my beloved ones the ability of getting as much as I do. In other words, as my path goes on, I do not want to lose them.


boom boom pow

When we were doing the Pre collection almost at the finishing stage….

One day one of our team fellow showed us the black eyed peas vedio… … … …OH MY GOD!!

it was almost the same colors and geometric pattern as what we had…

How these kind of coincidences come together while I know where our inspirations probably from a totally unrelated stuff…

Things just happen all over the world at different corner. I am reading the book The Tipping Point, hopefully it may give me some lightbulbs or get me inspired.


Picture 5Picture 2

Victoria’s Secret Hopes to Rekindle Desire for Lingerie (CNBC)

The Victoria’s Secret Fashion Show, with its flashing lights and hip-hop music, attracts a big TV audience every year as millions tune in to gawk at leggy blondes strutting down the runway in lingerie.

Photo by Oliver Quallia for
Victoria’s Secret model Marisa Miller in the Miracle Bra Balconet and Lacie Hiphugger panty.

But this year, the show—which was shot Thursday in New York and will air nationally in December—may take on even more importance. Analysts say the TV spectacle will play a critical role in rekindling consumers’ desire to spend on lingerie, which was hit hard during last year’s recession.

“In these times the show becomes more important,” said Marshal Cohen, chief industry analyst at NPD Group research firm. “They do a great job of bringing attention, excitement, fanfare, desire and passion into the equation.”

Intimate apparel sales plunged nearly 7 percent at their lowest point during the recession, as battered consumers cut discretionary spending out of their budgets, Cohen said.

After women’s suiting, lingerie was the hardest-hit sub sector of apparel because it made sense for women to cut back on items that are seen by so few people, said Kimberly Greenberger, an analyst at Citigroup.



“I think that intimate apparel got hurt because some of the more fun, seasonal, flirty intimate apparel just felt a little frivolous for the time that we were in,” she said.

But frugal fatigue has started to set in, and paired with product innovation and lower inventory levels, intimate apparel retailers should post flat sales this holiday, Cohen said.

Victoria’s Secret parent Limited Brands // [LTD  17.26    -0.42  (-2.38%)   ] // said it expects to earn between 71 cents and 79 cents in the fourth quarter, a significant increase from its 1 cent profit in the third quarter. The retailer also raised its fiscal year guidance to between 93 cents and $1.08 from 75 cents to 90 cents.

“A lot of people like a little gift to feel good,” said Monica Mitro, Victoria’s Secret executive vice president of public relations. “When you have a lot of people with that mentality, then the sales add up.”



Although there will still be deals, better controlled inventory levels mean consumers will see nothing like the 70-percent-off sales they did last season, Cohen said. But with less drastic price reductions, some retailers will only need to push half the amount of inventory that they did in 2008 to break even.

“Even with less inventory they’re going to do more business,” Cohen said.

Although there will be lesser quantities in stores, Victoria’s Secret has expanded on its more affordable product lines, with some of its bras selling at two for $32. Because of this, the brand maintained its market share even as consumers were trading down, Greenberger said.

The company also recently introduced the more expensive Miraculous bra — designed to add two cup sizes to a woman’s bust — and relaunched one of its previous best-sellers, the seven-way bra. Bra sales are crucial to intimate apparel retailers — as consumers shop for fit, functionality and style — and these two items will be hot buys over the holidays, Greenberger said.

Photo by Oliver Quallia for
A Victoria’s Secret model walks down the runway during the forest-themed portion of the show.

Citigroup has placed a $24 12-month price target on Limited Brands, up from its current level of about $18. Greenberger said she expects Victoria’s Secret to continue to be one of the company’s best-performing brands, and while it’s hard to gauge a sales spike following the fashion show, it puts a “longterm halo” over the brand, she said.

But regardless of an improved outlook, lingerie sales — and apparel sales in general — still face strong headwinds from a rising unemployment rate and beaten-down consumers. The National Retail Federation is one of many groups forecasting holiday sales will drop in 2009, estimating retail spending will fall 3.2 percent.

“The consumer has to think twice, or even three times before they make a purchase today,” Cohen said.

The Victoria’s Secret Fashion Show airs Tuesday, Dec. 1 at 10 p.m. Eastern on CBS // [CBS  12.84    -0.47  (-3.53%)   ] // .


Somebody gives Kate a bra!! …maybe a waspie too

This is probably the first ever piece came out in public from Alexander McQueen SS10 before the show on Kate @ GQ Awards. I recall that morning when everyone still working on the print crowded in front of the computers in the studio looking at the pictures shocked. The Kate beauty never have appealed me and I do not want to criticize it here. It just reminded me there are people I know could spend hundred and thousands pounds on outerwear (obviously not Kate) but not a penny on their underwear. The phenomenon of so many Ann Summers and La Senza on the streets also tells a very unhealthy intimate apparel story of Londoners. To explain the Ann Summers and La Senza  quality of underwear, it is like having McDonald’s for dinner everyday. Please take a look at the materials of the underwear, (elastic, wire casing, support) which are going to rub against your skin every second, just as if how we look at the expiry date and ingredients when we shop from the supermarket. 

kate-moss-gq-awardsphoto from

Daphne Guinness @ The Launch Of NARS 15X15-15 Yrs of NARS

It is one of the outfit taken the longest time for my pattern placement as going through stages of development. To be honest, it’s a very difficult dress to be carried even the Main season collections are always recognized as RTW. Well…. as wearable as that she is wearing the show piece.  With my love of engineered bodywear, the fold under the bust is annoying me and this boxing champion BELT is convincing me about the possibility of a serious fit problem …





coral dress

photos from &

Bad Romance

Spot the 2 SS10 McQueen runway looks there and the loads of shoes….. been waiting for this show closing song video *love love*


It’s a luxury thing to maintain a blog comparing to my life in the past 7 months, and I really want to complete a website somehow rather than uploading to a template and taking ages to load from the hk server. Before that, I am working on my portfolios with InDesign…

Below, thanks for Tommy, this dress of my print is on guardian today (~LOVE~)


After a while… saying bye to my ages ago xanga blog… there were some b4 i can’t even remember now….

Here is for those friends who i’d like to update with and whoever likes to read about my recent observations or discoveries. Thanks for reading X